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Pain & Co

Created a limited drop of mental health merchandise as a sub brand of Pause.

Pain & Co

The Goal

To build a mental health merchandise brand.

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The How

Lean into the unhinged brand of humour & build a brand that's the evil sibling of Pause which dares to say everything Pause can't.

The What

Created Pain & Company (as a nod to a consulting firm) and designed & produced merchandise that fit the theme.

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