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Huberman Mithaiwale
Went viral by creating real protein pedas based on the popular health podcaster.
The Goal
Engineer a viral moment around the prominent podcaster Andrew Huberman & drive awareness for the community.
The How
"Protein foods" are a big thing & everyone wants to have the best of both worlds having something nice to eat and high protein.
The What
We created an identity of a sweet shop called Huberman Mithaiwale with one SKU of a protein peda. Sold out in 3 hours, we also got VC's & investors reaching out to us asking if this was real & if they could invest.
Impact
In under 24 hours
250
boxes sold out in 3 hours
1000
peda box orders received
150k+
views across channels
$0
ad or influencer spend