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Magic Beans & Insider
Launched India's top health & wellness community with 400 of the country's most influential people in the field.
The Goal
Build the go-to community for biohackers, longevity nerds & top tier health folks in the country.
The How
Supplements are extremely popular and seen by many as replacements for living a healthy life. Everyone wants a magic pill that will fix their health problems without going to the gym, eating right or taking care of themselves.
The What
We chose Twitter as our primary medium because the longevity folks lived there. We went viral & found the best folks for the community. The community is still very much active.
Impact
In under 24 hours
1000+
signups
> 100k
views
$0
ad or influencer spend
1000+
tech twitter mentions