Look hard enough & there's an interesting story everywhere. Including B2B SaaS.
We believe tech startups will become the consumer brands of tomorrow. Which means they can't just be functional anymore. They have to mean something. They have to make people feel something.
Explicit exists at the intersection of art & technology to help startups build brands that people remember, trust, and talk about.
You've made something the world needs. Make it Explicit.
We Believe
Tech is culture.
The story is part of the product.
A good brand is a business advantage.
Startups die when they stop taking creative risk.
I'm Srijan. I've spent my life thinking about what makes people pay attention & build trust.
I started playing drums at 15, became the drummer for Parikrama, played with Shubha Mudgal, opened for Iron Maiden, and performed at The Kennedy Centre - 1000+ concerts across the world. Then I spent years in film and advertising learning how stories work, what makes them stick, and what makes them forgettable.
Then I started building startups. I built Pause, a mental health platform that broke its category with its positioning, and Attis, India's first biohacking & longevity community. Building those taught me what agencies will never understand - what it actually feels like to be a founder. That's why I built Explicit.
You can learn more about me here.
How We Work
We don't have account managers, elaborate processes, or bloated teams. You talk to me & a handpicked team of designers, developers, copywriters, motion artists, and strategists. We understand your startup, we move fast, and we build things that work. No scope creep, no surprise invoices, no design-by-committee.
Brand Sprint - 4 Weeks
Positioning, narrative, and messaging that make you impossible to ignore.
What you walk away with:
→ Brand positioning & messaging framework
→ Brand voice & tone guidelines
→ 90-day content strategy
→ Investor deck
→ 30 days of post-launch support
Primer - 5 Week Launch Sprint
The complete launch sprint for early-stage startups. By Explicit × Studio Infer.
What you walk away with:
→ Brand positioning & messaging framework
→ Brand identity & visual system
→ Designed and developed website
→ Brand guidelines
→ ~10 hours of your time. We handle the rest.
Monthly Partnership - Ongoing
An ongoing creative partner for the work that comes after launch.
→ GTM strategy and campaign architecture
→ Advertising creatives and copy
→ Campaign concepts and execution
→ Content strategy and production
→ Weekly sync: no ticket system or queues
1:1 with Srijan
Not ready for a full engagement? Book a 1:1 session or a brand strategy workshop with Srijan to work through anything - brand positioning, go-to-market strategy, growth challenges, content direction, or whatever's keeping you up at night.
Book now →